Jobs by Franklin Templeton Investments in Poland
Languages
English
Information

Franklin Templeton Investments

Business Development

Bachelor

From 3 to 5 years

Permanent

Indefinite

Full-time

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Digital Marketing Analyst

Poland » Poznan

Company
Franklin Templeton Investments
Description

What is the Digital Marketing Strategy group responsible for?

The Digital Marketing Strategy team is responsible for working with client and product marketing managers to develop and execute digital omni-channel programs using a marketing automation platform. The team partners with marketers responsible for different lines of business, geography and product to achieve objectives defined by KPI and conversion metric. The team’s success is measured by the effective coordination and launch of programs that drive engagement; are optimized for web, social, email and advertising; and demonstrate results.

Beyond program development and oversight, this team educates on and evangelizes the benefits and capabilities of marketing automation technologies as well as the importance of test & learns techniques to improve results and effectiveness

What are the ongoing responsibilities of a Digital Marketing Analyst?

  • Planning, executing and optimizing marketing automation campaigns
  • Managing and administrating marketing automation platform
  • Maintenance and development of existing analytic dashboards and reports supporting marketing automation campaigns
  • Creating benchmarks and optimization suggestions, understanding metrics and helping other team members working with metrics
  • Coordinate reporting across digital channels to ensure that marketing teams are provided with timely and relevant reports
  • Creating workflow and project documentations for marketing automation campaigns
  • Provide data-driven insights and optimizations for ongoing and future digital marketing activities
  • Creating presentations, visualizations and case studies that will tell stories about digital marketing optimizations
Requirements

What ideal qualifications would help someone to be successful?

  • A minimum of 3 years digital marketing experience
  • Bachelor’s degree, preferably in marketing, advertising, digital, communications or a related field
  • Good knowledge and understanding of marketing automation
  • Significant knowledge of digital marketing analytic tools
  • Significant knowledge of web, social, email and advertising technologies and/or platforms
  • Good knowledge of KPIs and benchmarks used to evaluate digital channel performance.
  • Self-starter who is able to work independently.
  • Good verbal and written communications.
  • Strong analytical skills, with detail oriented approach to research

What makes Franklin Templeton Investments unique?

In addition to the dynamic and professional environment at Franklin Templeton, we strive to ensure that our employees have access to a competitive and valuable set of Total Rewards—the mix of both monetary and non-monetary rewards provided to you in recognition for your time, talents, efforts, and results.

Highlights of our benefits include:

  • Possibility to develop your career in a Global environment
  • Attractive location
  • Benefit package: medical insurance, Life Insurance, Assistance Package, Employee Assistant Program, MultisportCard, Staff investment program
  • Stable employment conditions
  • Free gym in your office
  • Friendly and supportive working environment
  • Participation in international projects
  • Possibility to lead or support Charity Events

We believe that being a good corporate citizen is good business. To us, corporate citizenship means being accountable, serving our clients, being an employer of choice, managing our environmental impact, and supporting our communities. An emphasis on corporate citizenship is embedded in our culture and values, and is an important element of how we achieve success.

We are also committed to your learning and development with resources focused around Experience, Exposure, and Education, to help you achieve your professional development goals. Take some time to, meet some of our people, and see what it means to say, “I AM Franklin Templeton”.

Offer

We guarantee:

  • Local work with global perspective
  • Panoramic view on Poznan/Panoramic view on Malta Lake
  • Benefit package: medical insurance, Life Insurance, Assistance Package, Employee Assistant Program, MultisportCard, Staff investment program
  • Gym in the office
  • Work based on work-life balance concept
  • Work based on mutual trust and current feedback
  • Possibility of being involved in social projects and local initiatives
Information

Business Development

Bachelor

From 3 to 5 years

Permanent

Indefinite

Full-time

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