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Betting Connections Recruitment Solutions
6 - 12 months
Malta » Sliema, Malta
Energetic marketing strategist with excellent leadership and communication skills.
Demonstrated ability to identify opportunities and deliver effective strategies to generate results for a new brand in the Turkish market.
The Senior Marketing Manager is responsible for delivering the success of our brand in the Turkish marketplace.
This person will:
• Provide feedback to product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets
• Develop, establish and maintain marketing strategies to meet organizational objectives
• Demonstrate effective management of the marketing, advertising and promotional activities of the organization
• Articulate product and service offerings, key benefits and messages for use by sales and marketing
• Create compelling marketing campaigns using strategies
• Execute online marketing initiatives, integrating online and new media, email, social media, company websites, affiliates, SEM/SEO strategy development, brand awareness and CRM/drip marketing initiatives.
• Drive campaign management for client acquisition programs across multiple channels
• Internal reporting and other duties as assigned
Lead Generation and Nurturing:
• Create effective and persuasive positioning and messaging
• Execute marketing campaigns and analyze performance
• Leverages behavioral interest profiling to drive new customer acquisition and revenue
• Responsible for all aspects of marketing projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures
• Manage creative production of online marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution
6 - 12 months