Competitive Analyst

In this role, you’ll delve deep into competitors' email and SMS strategies, offering valuable insights and tracking industry trends. With clear SOPs to guide your work, you'll ensure meticulous and consistent analysis that drives strategic decision-making.

Responsibilities:

• Analyze competitors’ email and SMS marketing strategies using cutting-edge tools like MailCharts/Really Good Emails;
• Deliver actionable insights and recommendations based on thorough analysis;
• Stay updated on industry trends and best practices to inform strategic decisions;
• Evaluate competitor retention strategies and loyalty programs;
• Collaborate closely with the marketing team to implement actionable insights effectively;
• Utilize ClickUp for efficient task management and detailed reporting;
• Visualize and present data using Tableau for clear and compelling communication;
• Adhere strictly to SOPs for all analysis tasks to maintain accuracy and reliability.

• Bachelor’s degree in Marketing, Business, or a related field;
• 3+ years of proven experience in competitive analysis, preferably in a dynamic marketing environment;
• Proficiency in utilizing spy tools and analytical platforms for competitive analysis;
• Strong analytical abilities with a keen eye for detail;
• Experience with task management tools like ClickUp, communication platforms like Slack, and data visualization tools such as Tableau;
• Ability to execute tasks meticulously following detailed SOPs.