Marketing Strategist

Responsibilities:

• Create and implement comprehensive marketing strategies for email and SMS campaigns;
• Set campaign goals, track key performance indicators (KPIs), and analyze results to recommend optimizations;
• Use ClickUp to manage marketing plans and organize tasks;
• Work closely with cross-functional teams to ensure successful strategy execution;
• Utilize advanced segmentation techniques with tools like BlackCrow and Relo;
• Implement and manage loyalty programs using tools like Smile.io and Inveterate;
• Use Zapier to automate workflows;
• DPresent data-driven insights using Tableau;
• Follow standard operating procedures (SOPs) to ensure consistency and effectiveness.

• Bachelor’s degree in Marketing, Business, or a related field;
• Over 5 years of experience in digital marketing strategy, including email and SMS campaigns;
• Strong analytical skills and experience with segmentation techniques;
• Excellent communication and project management abilities;
• Proficiency in ClickUp, Slack, Zapier, and Tableau;
• Ability to follow detailed SOPs.

• Work on cutting-edge campaigns in a dynamic environment;
• Opportunities for growth and skill enhancement in digital marketing;
• Work with experienced professionals who are eager to share their knowledge;
• Access to modern tools and technologies that support efficiency;
• Remote work;
• Performance bonus;
• Health insurance;
• Professional development opportunities;
• UoP or B2B contract (with paid holidays).