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DESCRIPTION
Job Title: Online Advertising Campaign Optimiser with Japanese
Reporting to: Team Leader
Location: Krakow, Poland
Work Type: Hybrid (3 days in office, 2 days at home)
Overall Job Purpose
As an Advertising Campaign Optimizer, you will be part of a multinational team, building new campaigns, optimizing and localizing existing campaigns for customers. You will use your marketing skills to review the client’s business model and website and implement the best optimization strategy to achieve the client’s goals. The goal of the optimization will be to increase return on investment, drive traffic to the clients website or increase brand awareness for the client in your specific market.
Duties and Responsibilities
- Optimization and creation of new campaigns using your marketing insights and tools to create campaigns, ad groups, ad texts, keywords and extensions to achieve client's’ expectations
- Optimization and creation of different digital marketing campaign types, such as: Search, Display and Remarketing
- Localisation of existing campaigns through keyword localisation, ad text localisation and extension localisation
- Understanding and adapting to on-going product and technology developments
- Understanding local market trends and seasonal trends
- Adjusting bids to suit specific markets, products and trends
- Internet research to understand products and competitors
- Manage the quality of your work in line with the clients policies and procedures
- Ensure excellent use of spelling and grammar is maintain in all tasks
- Manage and complete a set number of campaigns per week
REQUIREMENTS
Required Qualifications & Experience
- Fluency in written and spoken Japanese and English is essential
- Experience working in marketing or online advertising is desirable
- Specified market knowledge and experience is essential
- Demonstrates high level of creativity and innovative thinking
- Strong Microsoft Excel skills
- Excellent communication skills
- High attention to detail
- Experience working in a multicultural environment is an advantage
- Ability to multitask
- BA/BSc degree or equivalent is preferable
Competencies
- Solutions Orientated
- Initiative
- Collaboration
- Organizational commitment
- Customer Focus
- Teamwork
- Organization & Planning
- Results Orientated
- Attention to detail
- Problem Solving & Information Gathering
- Resilience & Adaptability