Virtual Account Manager
With a focus on building a rich pipeline of opportunities, the Virtual Account Manager leverages various channels such as cold calls, emails, LinkedIn, and other prospecting tools to identify and engage potential clients and is responsible for conducting thorough research to target ideal customer profiles, crafting personalized outreach messages, and prequalifying leads by understanding their needs and pain points. By nurturing relationships and coordinating initial meetings, the Virtual Account Manager plays a critical role in driving the early stages of the sales process and ensuring a seamless handoff to the account executives.
What you'll do
- Research and identify target companies and decision-makers based on the ideal customer profile (ICP);
- Build and maintain a list of potential leads using tools like LinkedIn, sales prospecting platforms (e.g., Sales Navigator, ZoomInfo), and CRM databases;
- Initiate contact with potential clients through cold calls, emails, and LinkedIn messages;
- Follow up consistently with leads who don’t respond initially, utilizing multi-channel communication strategies;
- Nurture prospects by providing relevant resources (e.g., case studies, whitepapers) to build interest;
- Schedule discovery calls or meetings between the prospect and the sales team;
- Track and report key metrics such as response rates, conversion rates, and meetings scheduled;
- Understand the prospect’s business challenges and goals to position the company’s solution effectively;
- Work closely with account executives and the broader sales team to align on strategies and handoff of qualified leads;
- Analyze the effectiveness of outreach campaigns and refine approaches based on performance metrics.