Commercial Manager

Senior Commercial Manager – Experiential Marketing & Live EventsAt ROMA 212 Creative House, we've spent over 15 years designing & producing unforgettable experiences: music festivals, large-scale events, impactful brand activations, and corporate experiences that truly stand out.

We are part of Apodaca Group, a company with more than 45 years leading the live entertainment industry in Mexico. We're now looking for a Senior Commercial Manager to drive our growth in the exciting world of Experiential Marketing.

Your mission

• You will lead ROMA 212's commercial strategy: driving new business opportunities, strengthening key client relationships, and leading a high-performance team to achieve (and exceed) our commercial goals.
• Design and execute our commercial strategy in line with business priorities.
• Lead prospecting, qualification and development of new B2B clients.
• Run key client meetings, understand their needs and turn briefs into real opportunities.
• Oversee the development of commercial proposals, pitches and high-impact presentations.
• Negotiate and close deals, ensuring profitability and healthy margins.
• Grow and nurture strategic accounts, identifying upsell and cross-sell opportunities.
• Monitor commercial KPIs (pipeline, conversion, revenue, retention, profitability) and report to the CEO.
• Lead, coach and develop the commercial team, raising the bar on performance and client service.

What we're looking for

• 8+ years of experience in business development and consultative B2B sales, ideally within creative agencies, live events, experiential marketing or entertainment.
• Solid experience leading commercial teams and sales strategies.
• Proven track record managing key corporate accounts and high-level negotiations.
• Strong command of commercial tools and CRM platforms.
• Advanced English, comfortable working with international clients and projects.
• A profile that brings: Strategic leadership and a strong results-driven mindset.
• Excellent negotiation and relationship-building skills. Analytical ability to understand numbers, margins and profitability.
• Passion for live experiences, creativity and high-impact projects.