DESCRIPTION
Job Title: Keyword Specialist (US)
Reporting to: Team Leader
Location: Dublin
Work Type: Hybrid (3 days from Home and 2 days from Office)
Overall Job Purpose
This position offers you the opportunity to work alongside one of our high profile clients who specialise in internet based searching and video sharing platforms. As a Keyword Specialist you will be responsible for the optimisation and improvement of an Online Advertising Product for a specific Market. To achieve this goal you must optimize and build out Keywords, Keyword Sets and Keyword Categories. You must use your local marketing knowledge to understand what works in specific markets. The role also gives you the opportunity to come up with ideas to improve the product and the tools used to build and optimize the service.
Duties and Responsibilities
- Understanding local Market trends and seasonal trends
- Improve campaign performance by using marketing tools and reports
- Online research of products to create relevant keyword packs
- Sole responsibility for the improvement & success of products within your market
- Optimize existing keyword categories, keyword sets and keywords, this includes: adding/removing keywords, changing match types, adding/removing negatives key words
- Responsible for launching new categories within your market
- Optimize top performing key words sets on a weekly basis
- Use local marketing knowledge to understand what works in specific markets
- Identify areas of improvement for products and tools used to build and optimize the service
REQUIREMENTS
Required Qualifications & Experience
- Native speakers with US market is essential
- Fluency in written and spoken English for this role is essential
- Experience working in Marketing or Online Advertising is desirable
- Proven ability to deliver highest quality results while paying strict attention to detail
- Ability to identify market trends and create market specific categories to maximise the customer potential
- Ability to show initiative and take ownership of tasks
- Strong desire for continuous learning and upskilling
- The ability to work independently and within a team
- Intermediate I.T skills
- Ability to multitask
- Ability to manage your time efficiently to achieve challenging targets
- BA/BSc degree or equivalent is preferable
SKILLS
ARE YOU THE PERFECT CANDIDATE?
