Purpose of the role
As an Ad Sales Account Executive, you will drive revenue growth by prospecting, acquiring, and managing advertising clients across digital platforms. This hybrid role combines Business Development, full-cycle Sales, and early-stage Account Management. You will identify high-potential prospects, lead strategic outbound efforts, conduct discovery and qualification, close new business, and nurture accounts during their initial onboarding phase. Your work will directly contribute to client success and the overall performance of our advertising business.
Responsibilities
Business Development & Prospecting
Enrich, validate, and prioritize outbound target lists to ensure focus on high-potential accounts.
Execute targeted outbound strategies in collaboration with sales leadership.
Conduct high-volume, high-quality outreach (calls, emails, social media) to key decision-makers.
Identify and generate new leads through market research, networking, and industry events.
Perform in-depth discovery calls to assess client needs, business fit, and advertising objectives.
Sales Pitching & Consultative Selling
Conduct thorough needs assessments to understand client goals, audiences, and budget constraints.
Create compelling, tailored sales pitches and presentations that highlight the value of our advertising solutions.
Lead persuasive sales conversations with stakeholders, including C-level executives.
Develop customized advertising proposals aligned with client marketing strategies.
Full-Cycle Sales & Revenue Growth
Own the full sales cycle from qualified lead to closed-won.
Negotiate terms and close new business deals while ensuring a seamless handover to account management teams.
Meet and exceed revenue targets and activity KPIs.
Identify upsell, cross-sell, and expansion opportunities within existing accounts.
Initial Account Management & Client Success
Serve as the primary point of contact during the first 90 days post-close.
Monitor campaign performance and provide actionable insights and optimization recommendations.
Build strong, trust-based relationships to ensure early client success and long-term retention.
Collaborate with internal teams (ad operations, creative strategy, analytics) to deliver best-in-class solutions.