Purpose of the Role
As an Account Executive, you will be the main point of contact for small and medium-sized businesses looking to grow through our advertising platform. You will proactively identify and pursue new business opportunities through self-driven prospecting and outreach, while also converting qualified leads generated by the BDR team. Your mission is to understand each client's business goals, present tailored advertising strategies, and drive revenue growth by turning prospects into long-term advertising partners.
Responsibilities
- Proactively identify, research, and prospect high-potential SMB accounts through self-driven outbound outreach, including cold calls and emails, in addition to working on leads qualified by the BDR team.
- Own the full sales cycle from initial outreach or first pitch meeting through to deal closure.
- Present tailored advertising strategies to SMB clients, aligning solutions such as Promoted Pins, Shopping Ads, and Video Ads to their specific marketing objectives.
- Build, maintain, and expand a portfolio of SMB advertising clients, ensuring long-term relationships and consistent revenue growth.
- Understand clients' business goals, media objectives, and challenges, turning data and insights into compelling narratives that demonstrate our Client’s value.
- Conduct regular client meetings to review campaign performance, identify upsell and cross-sell opportunities, and remove any roadblocks to investment.
- Maintain accurate and up-to-date client information in Salesforce, including opportunities, activities, and revenue forecasts.
- Collaborate closely with the BDR team, providing feedback to continuously improve lead quality and alignment on target accounts.